Scale Your Business

Things to Look Out for Before You Even Contemplate on Scaling

Before we even contemplate scaling, it’s important to understand if your business is in the right place to do so. This article from Medium has some great points and guidelines to look out for so you can avoid premature scaling.

They share a lot of great insights in here. This one’s particularly thought-provoking:

We often see startups allocating large sums of money to their marketing budget in an effort to acquire more customers. This is appropriate if the product is ready they have a proven business model. However, spending resources on customer acquisition before finding the correct market is a big mistake. You’ll fail to identify the target customers while dealing with hoards of unqualified, disengaged leads. This creates confusion and kills whatever momentum you might have gained.

There are 7 more insightful points here that you can really extract value from…

Read the source article at medium.com

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